Reports that tell your customers’ stories

Analyze the performance of all your venues through our wide range of reports

A centralized dashboard means you can quickly build detailed customer profiles and begin to understand how customers interact and move around your venue. Analyze and segment data including, customer demographics, preferred browsers, and operating systems, top visitor locations, new vs. repeat visitors, footfall, dwell, data usage and much more.

You can also report on how customers respond and interact with your SMS and email marketing campaigns; enabling you to tailor future communications based on their level of engagement.

Using a restful API, the data displayed within the Purple Portal reports can be connected instantly with a range of other CRM systems for a complete overview of your data.

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Benefits of Reports

Create rich, accurate and up-to-date customer profiles; enabling you to understand and engage more effectively with your customers

Combine insights from both your physical venues and online data to get a complete view of your customers

Collect real-time, accurate customer data at both individual venue and group venue level, allowing you to compare venue locations

Use the data to create customer-focused business models and processes aimed at improving the end-to-end experience

Find out more about our WiFi Analytics

Analytics Pro

Create reports and segment your customer data with the click of a button

Location Analytics & Proximity Marketing

Identify footfall, high dwell areas, and queue lengths to optimize your venue

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